And this time, we’re not exaggerating. The shadow of collapse looms over them, or rather, over Elon Musk, the central figure of the company. The mogul has acknowledged in recent weeks that the company is experiencing one of its worst periods since it was founded. A 9% drop in sales and a 71% plunge in net profits have shaken the foundations of a giant that once seemed untouchable. On top of that, the market is more aggressive than ever… The perfect storm has formed around them, and with rising trade tensions, Musk’s lack of popularity, and, let’s be honest, the fact that Tesla hasn’t released anything noteworthy in years… Are we witnessing the fall of the Musk empire?
Elon Musk, increasingly unpopular
Musk used to be a symbol of innovation, technology, and progress. But that feels like a distant past now. Today, more than half of consumers no longer see him the same way, according to recent surveys, 60% have a negative opinion of him (maybe the other 40% didn’t answer). And that, indirectly, directly affects Tesla. Especially because he is the face of the company, and some businesses do suffer from the public image of their CEOs.
The truth is that Musk’s public image isn’t what it used to be. It has declined since he joined the government (taking charge of the widely unpopular DOGE). This stage has put Musk on the evening news with interviews and controversies that haven’t sat well with the public but… is this the beginning of the end?
Tesla denies it’s looking for a new CEO
Despite everything, and while the rumour spreads, Tesla denies that it’s looking for a new CEO… But we know when there’s smoke… There’s fire. The very fact that this possibility reached the press is already a sign that something is moving in Tesla’s inner circles. Who will be next Tesla’s face?
The competition doesn’t give a break
Meanwhile, as Tesla remains stagnant, other manufacturers are racing ahead. BYD, Hyundai, and General Motors are launching more affordable models with advanced technology and aggressive marketing strategies, winning over many who once trusted Tesla. And of course, this massive loss of loyalty is not going unnoticed at the American giant. It almost feels like a seasoned senior is being overtaken by a newly recruited rookie.
Tesla hasn’t released anything new in months
One of the most repeated complaints from the public and investors is the lack of new models in Tesla’s lineup. While competitors update their offerings constantly, Musk’s brand has remained stuck. There’s nothing new. And although a major announcement is expected in the coming months, there is still no official confirmation, and people are starting to get anxious.
Uncertainty in the coming quarters
The second half of 2025 will be decisive. If Tesla can’t reverse the trend, it will likely lose even more ground in the global market. The decisions Elon Musk makes (and especially the statements he gives…) in the coming weeks could shape the direction not only of the company, but of the entire electric vehicle industry.
Will Tesla regain its crown?
The tech giant is walking a tightrope. Tesla is in free fall, with no profit margin, a damaged public image, and fierce competition closing in. Tesla must prove that the final word hasn’t been said yet, but everything seems to suggest we’re witnessing the end of Tesla’s reign. Could it be true?
